Home Listing Services | New Homes Market Center


The difference is in the details

Many agents show up to listing appointments and end up delivering a book about themselves – not really taking your needs into account. And, after it’s all said and done, they put a sign in your yard, place your house on the MLS and call it a marketing plan. Our approach is different. You are our focus. We listen to what is important to you and then we customize our highest rated 5-Star Home Listing & Marketing System to fit your goals and time line.

Before we even think about placing a sign in your yard, we run a highest price analysis and determine the most intelligent price point for your home. Then we create your home’s presentation package. Although we customize every package, here are some highlights.

Intelligent Pricing

Pricing your home correctly is key to increasing your bottom line, decreasing the number of days on the market, and securing qualified buyers. We provide you the information you need to determine the most intelligent list price. We walk you through our pricing process, which includes an in-depth discussion of the current market conditions and competitive sales in your neighborhood. We will then help you understand the value of any upgrades you have or improvements you’ve made and, together, we’ll come up with the most intelligent list price. Learn more about Pricing Your Home to Sell and common misconceptions regarding pricing (link).

Presentation & Appearance

Presentation is everything. The National Association of Realtors states that one of the most important factors in the sale of a house is its appearance. And according to research, the average increase in sales price for staged verses non-staged homes is 6.9% and 50% less time on the market because the home appeals to a wider range of buyers (stagedhomes.com). So before we promote your home, we will offer staging recommendations or if you prefer, we will setup an appointment with a professional stager. Once staging is complete, we send in a professional photographer to take still pictures and a virtual tour.

Promotion to Buyers

We are in constant pursuit of buyers for your home. In order to reach those buyers, we have to stay in the forefront of technology, and we do. We are constantly marketing and adding new features and functionality to our website, which brings thousands of buyers to our site daily. Being able to effectively promote your home online via email and the Internet is critical since this is where more than 90% of buyers are searching for their next home.

Not only do we utilize our site to get your home seen, we also register your home on the Multiple Listing Service (MLS) and hundreds of local and nationwide real estate sites. Plus we market your home directly to our internal database of more than 80,000 potential Austin real estate home buyers – marketing your home to people that matter. With this plan, your property has the potential to reach over 293,000 online visitors each month that search the Austin Area. We work hard to distinguish your home listing from the rest.

Gauging Performance

Our work is not over once your marketing plan is set in motion. We continue to gauge the performance of your plan throughout the home listing process. We communicate with you frequently, letting you know of any shifts in the market or new home listings or other sales in your neighborhood. We also give you proactive feedback on showings of your home with an online system that allows Realtors® to send us their buyer’s comments about your home. You can access the information online at your convenience. This system provides valuable feedback on how your home shows. Adjusting to buyers’ interests may help to get your home sold faster and for more!

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